The Thailand E-Commerce 2024 conference, organized by Electronic Transactions Development Agency (ETDA) and Sasin Management Consulting (SMC) took place on Tuesday, September 24, 2024, at TK Hall, Sasin School of Management, Chulalongkorn University. The event brought together industry experts, business leaders, and policymakers from both the public and private sectors to explore the latest trends, challenges, and opportunities in Thailand’s e-commerce industry.
A key highlight of the event was the Fireside Chat: Special Panel Discussion, featuring CEOs from leading companies such as AI GEN, Diamond Grain, and School Bright. They shared their experiences and strategies on business adaptation in the digital age, discussing topics such as leveraging AI in business, digital marketing strategies, and business transformation. This session provided valuable insights for entrepreneurs and professionals navigating the evolving digital economy.
In the second part of the event, Dr. Mayookapan Chaimankong, Project Director at SMC, presented an in-depth analysis of Thailand’s E-commerce Value in 2024 and Emerging Trends, offering a comprehensive look at market growth, industry challenges, and future business opportunities. This session highlighted key data and insights essential for businesses seeking to stay competitive in the e-commerce sector. The conference served as a platform for networking, knowledge sharing, and collaboration between government agencies, private enterprises, and industry stakeholders. The event successfully provided attendees with strategic knowledge to enhance their competitiveness in Thailand’s digital economy.
